Idea: Shower-only gym memberships
So this one probably isn't going to  make someone $1,000,000 but it would be extremely useful to people like me which is really all that matters, right?  Right.
I have this thing where I can't get myself to pay $80/mth to workout indoors surrounded by smelly sweaty people and artificial light.  Treadmills will never compare to running outdoors on a sunny day.  I usually don't get home till after 6 when daylight is dwindling so I'd love to just take my lunch break and go for a run but my co-workers having this thing about not smelling.  When are gyms going to start offering shower-only memberships for $5 or $10/mth -- I'd totally pay that.   Plus, you would be getting me in the door which means I am easier to market to, more willing to buy extra stuff, and greatly increases my chances of upgrading to a full membership.  Win, win.
The only thing that they would have to change is how they police their workout rooms to make sure shower-only customers aren't sneaking in.  Simple, make little silicone bracelets for customers allowed to work out and hand them out with their memberships.  What do those cost to make, $0.30 a piece?  Done and done.   Someone get on this, please?
Thursday, July 10, 2008
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